A “backlink” is one of the foremost used words in the world of search engine optimization (SEO).


Many bloggers who have just recently started a blog or a web site usually struggle to understand what the term “backlink” means that.


In this post, I hope to provide you an understanding of what backlinks are, why they’re essential to SEO, and why they’re necessary for your online success.


What are backlinks

Backlinks are incoming links to a website.


When a webpage links to the different page, it’s known as a backlink. In the past, backlinks were the main metric for the ranking of a webpage. A page with loads of backlinks tended to rank higher on all major search engines, as well as Google. This is still true to an oversized extent.


Here is a gloss of common terms related to backlinks that you simply should know:


Link Juice:

Once a webpage links to any of your articles or your site’s homepage, it passes “link juice”. This link juice helps with the ranking of the article, and as well as improves the domain authority. As a blogger, you’ll be able to stop passing link juice by using a no-follow tag.


No-Follow Link:

Once a webpage links to a different website, however, the link has a no-follow tag, that link doesn’t pass link juice. No-follow links aren’t helpful regarding the ranking of a page as they do not contribute anything. In general, a webmaster uses the no-follow tag once he/she is linking out to an unreliable website.


Do-Follow Link:

By default, all the links that you just add to a website post are do-follow links and these pass link juice.


Linking Root Domains:

This refers to the quantity of backlinks coming into your site from a unique domain. Even if website has connected to your website 10 times, it’ll only be considered as one connected root domain.


Low-Quality Links:

Low-quality links are links that return from automated sites, harvested sites, spam sites, or perhaps pornography sites. Such links do far more hurt than good. This is often one reason you should watch out when purchasing backlinks.


Internal Links:

Links that are going from one page to a different within a similar domain are known as internal links. The process itself is named as internal linking or interlinking.


Anchor Text:

Text that’s used for hyperlinks is named anchor text. Anchor text backlinks work great once you are trying to rank for specific keywords.


Importance of backlinks in SEO

Before I mention the benefits of backlinks, you need to understand that much has changed regarding backlinks in the past few years.


There was a time when even low-quality links helped in ranking a website. But ever since Google extended its penguin algorithmic rule, the complete landscape of backlinking has changed.


It is necessary to own backlinks from quality sites, and those backlinks should be relevant. If, as an example, you have a website about fish, and you’re creating links from different niche sites about monkeys, these links are of no use. Your goal should be to induce links from authoritative and relevant sites.


Now let’s take a glance at why it’s necessary for you to create backlinks to your site:


1. Faster Indexing

Backlinks help search engine bots discover links to your website and crawl your site effectively.

Especially for a new site, it’s necessary to use backlinks as they help in the quicker discovery and indexing of your website.


2. Referral Traffic

One of the main advantages of backlinks is that they help get referral traffic.

Usually, referral traffic is targeted and includes a low bounce rate.


3. Improves Organic Ranking

Backlinks help in improving search engine rankings.

If any of your content is getting organic links from different sites, that content can naturally rank higher with search engines.

Your goal should be to make links to individual posts/pages along with those leading to your homepage.


How to get Backlinks

So now you understand what the term “backlink” means that as it relates to SEO and why they’re necessary. Let’s now learn a couple of easy techniques for generating backlinks to your website.


One necessary fact that you just need to keep in mind concerning backlink SEO is that it’s not the quantity of backlinks which matters, but rather the quality of backlinks.


If you’re using some paid services to induce links to your website, you’re probably going to be penalized by Google Penguin algorithm.


Here are some of the best ways to get quality backlinks for your website:


1. Start guest blogging

Guest blogging is a superb, and free way to get backlinks. Begin guest blogging on blogs in your niche.


Guest blogging helps you to get solid one-way backlinks also a lot of traffic and higher search engine visibility.


2. Submit to web directories

Submitting your site to web directories is another simple way to get backlinks.


With that said, this technique isn’t very popular currently because finding a legal web directory isn’t easy. you need to especially avoid those web directories that ask you to make a backlink to their website to induce your website into their directory.


3. Write awesome articles

This is the most effective and easiest way to get backlinks for your site.

If you write impressive articles, people will naturally link to them.


Tutorials and top-ten list articles are a few good examples of the kinds of posts that have great potential for getting backlinks from different websites as references.


Categories: SEO

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