Black hat SEO refers to a collection of practices that are used to increases a website or page’s rank in search engines through means violate the search engines’ terms of service. The term “black hat” originated in Western movies to discriminate the “bad guys” from the “good guys,” who wore white hats (see white hat SEO). Recently, it’s used more usually to explain PC hackers, virus creators, and people who perform unethical actions with computers.


It’s crucial to understand that implementing Black Hat SEO techniques and strategies will get your website banned from search engines, excluding you from the number one traffic referral source on the web. All SEO’s want a proper understanding of Black Hat SEO and its consequences.


What Is Black Hat SEO

Black Hat SEO is most ordinarily outlined as a disapproved practice that nevertheless can increase a page’s ranking in a search engine result page (SERP). These practices are against the search engine’s terms of service and may end in the website being banned from the search engine and affiliate sites. A list of techniques and strategies utilized by black hat SEO practitioners are openly denounced on Google’s Webmaster guidelines and Bing’s Webmaster guidelines.


“Is the work that I am doing adding worth to the user or am I simply doing this for search engines to see?” could be a litmus test on whether an SEO tactic would go against a search engine’s webmaster guideline. If no value is added to the user, however, rankings are likely to increase, then your choices are extremely likely to be black hat. A similar test could be applied to paid search practices to see whether an activity is considered a black hat ppc.


Recognized Black Hat SEO techniques

  • Article Spinning

  • Link Farms, Link Wheels or Link Networks

  • Rich Snippet Markup Spam

  • Link Schemes

  • Guest Posting Networks

  • Link Manipulation (including buying links)

  • Reporting a Competitor (or Negative SEO)

  • Sneaky Redirects

  • Cloaking

  • Content Automation

  • Doorway Pages

  • Hidden Text or Links

  • Keyword Stuffing

  • Automated Queries to Google

  • Creating pages, domains, or subdomains with duplicate content

  • Pages with malicious behavior, such as viruses, phishing, malware, and other Trojans

Why Should You Avoid Black Hat SEO?

Black Hat SEO tactics will get your site banned from Google and different search engines.


Though there could also be some short-term success through increased traffic to your website, Google penalties are getting more and more sophisticated and might have devastating effects on your rankings and traffic. With. millions of users searching on Google per day, Could you really afford to be de-indexed?


How To Report Black Hat SEO

There are 2 reasons why you’ll report black hat SEO. Either your site has been attacked through a malicious hack, virus or negative SEO campaign of spammy links, otherwise, you see spammy web results on a competitive keyword your site is ranking on. For the latter, you can file a webspam report through Google Webmaster Tools. Please use this tool with discretion. SPAM doesn’t stand for search positions on top of mine! Incorrectly reporting web spam can be considered black hat SEO.


In the event that your site has been attacked through a malicious hack, virus, or malware, request for a malware review when you have removed the malicious code.


In the event that your site is the target of a negative SEO campaign of spammy links, use the Disavow Links Tool in Google Webmaster Tools when you have tried to contact webmasters whom are pointing these links to your site to have them removed.


Are Black Hat SEO Tactics For You?

It depends: Are you making an attempt to build a durable business?


If your answer is yes, you must avoid Black Hat SEO at any costs. Rather, you must look for different means of improving your search engine rankings.


Categories: SEO

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