In today’s interview, we are going to talk with Will Green from AskWillOnline.com. He is an engineering student. He has three blogs and on poetry as well. Let’s know more about Will in this interview.



1. Please tell our readers about yourself and your blog?

So I am a student from England that’s just finished a Masters degree in Automotive Engineering with Motorsport. I’ll be starting work for McLaren in September so am quite excited!

 

 

 

I have been blogging and online for the past several years, starting out with AskWillOnline.com – this was a website aimed at helping students (and myself) revise. I then made a website on steam engines (restoringmamods.com) and decided to publish a book on that ‘The Layman’s Guide To Mamod Steam Engines’. Nowadays, I created a poetry content mill website which is currently run as a business, poemanalysis.com
 
 
 
2. Walk me through the step-by-step process that you went through to get to where you are today. What was the first thing you did? Next?
 
The first I did was create a website, being AskWillOnline.com. I wrote about something I was motivated in, so the content kept flowing. What I realized was that the content I was publishing was very diverse, so I was able to identify just exactly what content/topics were performing the best and worse. As it turned out, poetry analysis gained a lot of traffic, hence I targeted my efforts into this niche, along with a team of freelancers, to create poemanalysis.com.  
 
 
 
3. What do you think is the best strategy that worked well for you to get more traffic to your blog?
 
Identifying what topic was gaining the most traffic. SEO is important. However, content is always key and king. If you make a website that is about a topic that is not popular, don’t be surprised that the website will struggle for traffic in the future. Once you identify what topics and content gained you the most traffic, stick with the topics for future posts.
 
As well as this, I found it was good to learn from the community early on. There are a lot of websites out there that can help newcomers to blogging. These websites were my saving grace, especially for things such as learning coding (HTML and php) to adapt my website’s theme to what I wanted. 
 
 
 
4. Please tell us some of your strengths that really helped you in blogging?
 
I never give up on anything and that has definitely helped me. Even during bleak times when the website traffic dwindled, I kept plugging away. The same can apply to my business, poemanalysis.com, where I spent thousands and thousands on creating the website to get it up and running. Since SEO takes a while, I did not see any revenue from advertising for, at least a year. I kept with the website as I had faith it was the right direction to go in. Now, the website is the top website on the internet for poetry analysis worldwide, has a pagerank of 3/10, has recuperated all of the initial investment and is growing exponentially!
 
I also found having knowledge about specific topics helps massively. For example, AskWillOnline.com, I had specific knowledge about school subjects. RestoringMamods.com, it was about a certain type of steam engine make. For poemanalysis.com, it was about specifically analyzing poetry from the past and present.
 
 
 
5. How active are you on a weekly basis? How often do you communicate with your followers?
 
What a question and I will provide you an even better answer! I am hardly active at all because the point of my websites is that they can run by themselves. Yes, there was a lot of initial time to set them up and get them going. However, once you have traffic coming in, it will keep coming in and in for the foreseeable future. At the moment, I am reinvesting all profits back into the poetry business. But, there will be a time when I think the website is doing well enough to stop and let the website just keep making me money with 0 hours put into it.
 
I communicate to followers mainly through two ways. Social media is always a good way to do this. However, I get a lot of specific questions where web users use my contact pages on the websites. Here, I always make sure to reply to every single one – for that matter, that’s how you got into contact with me about this interview! 
 
 
6. What do you think is the best service a blogger can provide to his readers?
 
Entertainment and knowledge. If you provide knowledge transfer, you will gain traffic. If you can entertain whilst doing this, you will gain an audience. 
 
 
 
7. What was your greatest failure in blogging and what did you learn from that?
 
Not outsourcing work. It can true to say we are not experts in everything. A lot of time to starting AskWillOnline.com went towards designing my own theme for the website, created in self-taught HTML. Of course, this took up a huge amount of time.
 
I learnt next time I created a website, such as poemanalysis.com, I would pay someone to make a theme for me, so my time could be put to things I am better at than website design – this is exactly what I did. 
 
 
 
8. Can you name some of your favorite bloggers and explain why they are your favorites?
 
Darren Rowse from Problogger was a big influence. His book about the 30 days to starting a website was extremely helpful very early on. Also, John Rampton is someone I admire. I worked with John when he owned PPC.org (for which I still write for). He is a great example of an online entrepreneur, who I have asked for advice every so often (such as if it is worth purchasing domains for thousands etc.)
 
 
 
9. How much time do you spend blogging?
 
I currently blog for PPC.org and TweaksForGeeks.com on a weekly basis. This takes up around 3 hours per week. 
For AskWillOnline.com, I don’t put much time to anymore but still reply to comments and contact pages. As for poemanalysis.com, around 3 hours a week goes into this to do book-keeping, keep up to date with the accountant and perform SEO on posts from my team of freelancers.
 
 
 
10. A lot of people think that blogging is an easy way to make money online. Do you have some tips for those people, who are interested in making money from the blog?
 
It is not easy. It is very difficult and only those that are truly motivated do well in it. With this, make sure you truly enjoy what you are blogging about. When this is the case, you won’t think of blogging as a job but as a form of enjoyment.  
 

 

 

 

Don’t be turned off by this, though! Thousands of websites are still created daily, so it is never too late to blog about what you want.
 
 
 
11. What promotional techniques work best for you and why?
Pay per click advertising works extremely well when you want results quick and easy. I like social media too, although results can be inconsistent. 
 
 
 
12. What do you find to be the most gratifying aspect of blogging?
Seeing how it has impacted people’s lives. For example, I had a comment on the poetry website from an old gentleman thanking the website for doing an analysis of a certain poem. When he was in WWII, he would read this motivational poem during take of, hoping it would give him luck with not being shot down and keeping him alive to see his wife when he flies back. He lost the book and the poem but managed to remember the poem’s title. After around 70 years, he re-discovered the poem again and read the analysis of it, to truly understand what the poem meant, giving him greater meaning to it. 
 
Blogging is all about enriching and making other people’s lives better. Sharing information and knowledge is one of the greatest things about the internet, whether that is about school subjects, steam engines or poetry! You would think the gratification would come financially. But, it really doesn’t. It is the recognition from web users thanking you from the bottom of their heart for how the content has truly affected their lives. With this, there is no price to put on that. 
 
 
 
Thanks again Will Green for taking the time to share your tips and story with the BloggerMeet community. If you would like to learn about other bloggers and how they are getting success online, be sure to keep reading through our blogger interview series.





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