The term “white hat SEO” refers to SEO techniques that are in line with the terms and conditions of the main search engines, as well as Google.
White hat SEO is that the inverse of Black Hat SEO. Generally, white hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) when maintaining the integrity of your site and staying in the search engines’ terms of service. These techniques keep within the bounds as defined by Google. Examples of white hat SEO include:
Offering quality content and services
Making your website simple to navigate
Using descriptive, keyword-rich meta tags
Fast website loading times and mobile-friendliness
Examples of black hat SEO, by contrast, include buying links or using deceptive cloaking techniques. Any techniques that are thought of deceitful or harmful for customers would qualify as black hat. Black hat techniques are very risky and, as Google’s algorithms evolve, less and less probably to work.
Importance of White Hat SEO Techniques
Failure to interact only in White Hat SEO practices will get your website banned from Google and different search engines.
As the much loved search engine, Google is visited by billions of people per day, and every visit presents the potential for your website to be discovered by a new user.
Google is an undeniably powerful source of traffic to your site, and being banned may result in a very drastic drop in site traffic and even business. Consider all the work that goes into your site and then consider what it’d be wish to be banned from the internet’s most ordinarily used search engine. What is worse, once you are banned from Google, there’s no guarantee that they’ll ever re-list you. A lifespan ban from Google would have tremendous consequences.
Why risk it? look into a complete description of Google-approved SEO techniques at Webmaster guidelines. Google’s Webmaster resources are the go-to place to look out Google white hat SEO practices.
Should You Implement White Hat SEO Techniques?
Definitely! Implementing White Hat SEO practices is the best strategy make an ethical, sustainably booming site and business.
Here are a number of the steps you must follow to make sure your SEO strategies are strictly white hat.
Use Descriptive, Keyword-Rich Meta Tags
Follow best practices while creating meta descriptions for every page on your site to help search engines and users discover your content.
Offer Quality Content and Services
Create good quality content that meets your visitors’ desires and helps solve their issues. Use SEO keyword analysis tools to find the most relevant keywords that your website content should be optimized for.
Then target using those keywords in nice content, like how-to articles and videos, that match the intent of the keyword and your user.
Make Your website simple to Navigate
Be conscious while organizing your site’s info architecture. Sites that are simple for users to get around tend to perform higher in organic search results too.